7UP is a refreshing clear drink with a natural lemon and lime flavour. Over the years, it has been positioned as a cool drink for youngsters who have an unconventional take on life.

 

The brief for the project was to design POS  collaterals in sync with the new 7UP logo and look.

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The project rested in the fact that the new look is accompanied by a better taste, better experience, yet, the same old association. Hence, the idea was to inform the audience that 7UP is now even better than before by incorporating the message to the target audience in a fun and playful style. The same was communicated via hoardings, in-store posters & a gate arch.