Ancillary Products @ Vistara
Branding & Identity Design
In 2020 Vistara decided to brand and create identities for various ancillary offerings that it provided under its umbrella. The aim was to craft these services as products so that it becomes easier for flyers to identify with the services they purchase.
This project showcases a few of the newly created properties and the communication crafted around the same.
Vistara Upgrade
As the name rightly suggests, Vistara Upgrade is a property through which a flyer can upgrade himself by booking a bid against fellow passengers. The flyer with the highest bid gets the upgraded to the seat of his choice.
The inspiration for this identity design was drawn from bid arrows that suggest moving upwards, also synonymous with upgrading. The alphabet 'a' from the word upgrade was stylized to indicate the same.
Vistara Getaways
Vistara Getaways is a product that offers end-to-end holiday packages for customers that are specially curated by the Airline. The idea here was to bring out the on-ground vacation element of the offering by using custom typography suggestive of the same.
Vistara Select
Comfort is essential when travelling and one of the most important aspect of it is choosing your preferred seat. Vistara Select offers a flyer to do just that! The idea here was to showcase a flyer in the form of a silhouette seated on the seat of his choice, thus making it easy for viewers to identify what the property was symbolic of.
Vistara Bridge
Vistara Bridge is an offering for small & medium enterprises (SME) that enables them to avail special benefits by registering and booking via a dedicated portal. This portal makes Vistara a facilitator that bridges the gap between the SMEs and the airline by eliminating OTAs. The concentric lines over the tittle of 'i' is symbolic of the network the airline aims to establish.
Vistara Direct
Vistara Direct is a property that offers a set of exclusive benefits when a booking is made directly via the Vistara website or app.
The idea here was to highlight the digitally driven call to action for a customer. The underlying thought was to bring accros the benefits of a directed finger tap.
