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Digital Visual Language
Branding & Identity Design
Vistara currently a key player in the Indian aviation industry, is a brand that aims to provide flyers a seamless and personalised flying experience.
This project showcases
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The new digital visual language developed for the brand.
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Designs prepared to define digital brand guidelines
Digital Visual Language & Brand Guidelines
The new digital visual language crafted for the brand was developed with a primary focus of it being extendable across platforms. The aim was to create something that brought both dynamism and uniformity in the assets being created for the digital space. While aubergine continued to be the primary brand colour, hues of pink were introduced in the accents and tonality of the visual imagery.
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