Doublemint
Videos for Digital Activations
Wrigley’s Doublemint Mints, are a sugar-free product in the confectionery segment. Launched in India in 2016, the brand aims to encourage people to start a fresh encounter by sharing a Doublemint.
The brief was to create digital activations leveraging ‘Doublemint Start Something Fresh’ and increase brand awareness amongst the target audience between the period February - March.
#Start_____Fresh
We asked people to Make a unique promise as a couple this Valentines - and asked them to tell us “When? Where? What?” will it be in the comment section on different social media handles by tagging their partner along. Doublemint then got back to with a customised shareable Digital Doublemint Box especially for each couple.
#GreenDilDeKeDekho
People often do not make amends because they feel inhibited by language, and don’t know what to say or how to say it. We give them a solution. The green heart emoji available on different messaging bots will be promoted as a symbol for making amends and starting something fresh. So instead of having to frame a proper apology one can send the green heart and #startsomethingfresh as a gestural white flag this holi.
