Lay's
Poster Design
Lay’s, one of the world’s largest and favourite snack food brands, has steadily established itself as an indispensable part of India’s snacking culture. With its irresistible taste, unique flavours and youth-centric imagery, Lay’s continues to grow in the hearts and mind of its consumers by introducing a range of potato snacks in a new avatar.
The brief for the project was to design posters that introduce the three new variants- 'Twists, Snaps & Crisps' to the audience in an interesting and youthful manner.
The idea here, was to highlight the three variants in three different colour bands that highlight & represent the new iconic shape of each product in a pictorial & graphical form.
Inspiration was drawn from a 'lot machine' to showcase the three new variants as the jackpot that is up for one to win.
Project Done For : JWT Gurgaon
Brand : Lay's
Date : July 2015
