Press Advertisement

Mirinda is an international soft-drink brand owned by PepsiCo in India. Known for it's bold and vibrant image, the brand encourages one to be more carefree, spontaneous and playful and occasionally give in to an impulse of uninhibited fun.

The Brief. In India, parental pressure during exams is the leading cause of depression and suicidal tendencies amongst teens. The beverage brand that has always believed in the importance of fun, decided to take up the cause to Release The Pressure.