Purple Ticket
Branding & Identity Design
Gift the new feeling of flying with Purple Ticket - A gift card by Vistara!
The brief was to come up with a name and identity for an e-gift card proposition. This project showcases logo design, card face designs and communication collaterals developed for the launch and promotion of the property.
The name of the product was arrived at by drawing inspiration from
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The brand's primary colour, purple.
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The ticket like ability of this product which enables one to fly to any Vistara destination.
The idea behind the logo was to subtly suggest
Purple Ticket as a gifting solution by incorporating an iconographic hint of the same. The alphabet 'U' was stylised in order to look like an actual gift.
The colours chosen for the branding, i.e., purple, white and gold, were synonymous with the parent brand Vistara.
A series of 4 design styles was developed for the card face. These were then adapted across various occasion specific categories such as Birthday, Anniversary, Best Wishes & Wedding to name a few.
A user could customise and purchase a Purple Ticket from a custom built Gift Store.
